Health and Safety Assessment

Casting, Mise-en-scene, Props, Locations Costumes, Cast list

Locations:

Animatic

Storyboard

Draft 1

Draft 2

Production plan

Synopsis

My music video will be a narrative diegesis. I have interpreted the song as a story about a girl trying to come to terms with the death of her boyfriend. I want to represent this in the storyline in the video, by setting it in the autumn, when leaves are dying and falling from the trees and it links directly to the song title, 'autumn leaves'. The video will begin in the present with the girlfriend. It will then make use of flashbacks to tell the story of their relationship. The flashbacks will include the couple looking over their old photographs, walking, fighting, and the death of her boyfriend (which she blames herself for). The present will include the girl experiencing hallucinations, drinking heavily and trying to get over her boyfriend dying. The music video will follow the girl as she tries to deal with day to day life, and cope with the loss of her boyfriend.

Create an Identity for your artist

Audience

Julian Mcdougall (2009) suggests that online age is getting harder to conceive a new media audience as a stable, identifiable.
An audience can be described as a "temporary collective"-group of people who would of moved on in time. McQuail 1972.

Key terms:
Mass & mainstream/Niche/Alternative

Audience - without it a product is meaningless

• Gender
• Dermonphic/socioeconomic status
• Age
• Niche/Alternative

1900's audience was cleary defined but nowadays audience is a lot harder to define.

2 or 3 different newspapers

People tend to consume stuff that reinforce their own belief system. (by watching/watch media)

BBC - main objectives are to Educate, Entertain and Inform. The TV licence pays for the BBC because the BBC is a public service broadcast.

Historically (until the 19th century) the term 'popular' was quite a negative thing with overtones of vulgarity and trivality something not 'nice' or 'respectable'.

In the modern world, the terms 'widespread' liked or at least encountered by many people. It has also come to mean 'mass-produced' i.e made for the 'mass' of people. There is a downside to this of course in that it can also be interpreted as 'commercial' or 'trashy'.

Another definition of 'popular' is literally 'of the people' a kind of 'folk' culture and this is an interesting area, because it encompasses the idea of an 'alternative' culture which includes minority groups, perhaps with subversive values.

The 'indie' music scene is an example of this. So 'popular' culture can and sometimes does challenge the dominant cultural power groups.

Hegemony - ideology presented as natural common sense.

Len Ang (1991) detailed that media producers have an imaginary entity in mind before the construction of a media product.

"Audiences only exist as an imaginary entity, an abstract, constructed from the vantage point of the institution, in the interest of the institution".

John Hartley (1987) "Institution are obliged not only to speak about an audience, but crucially for them - to talk to one as well; they need not only to represent audience.

Hartley also suggests that institutions must produce "invisible fictions of the audience which allows the institutions to get a sense of who they must enter relations".

Audience Demographics

The magazine instestry use National Readership Survey (NRS) in order to help detail the demographic audience (most consumer magazines have a target relationship of ABC1)