Language

LIIAR:
(Media) Language
Institution
Ideology
Audieance
Representation

Media language is semiotics. This is the science of signs, which is denotation and connotation.

Chares Sanders peirce (1931): "We think only in signs"

Signs take the form of ords, image, sounds, flavors, acts or objects but have no intrinistic meaning and became signs when we invest with the meaning. For example, Traffic lights. Why does the red light mean stop? And why does the green light mean go? We gave the meanings of stop and go to the traffic lights, if we didn't then traffic lights would be meaningless.

"Nothing is a sign unless it is interpreted as a sign".

Another way to use signs is to encode them in cinimatography, mise-en-scene, editing and sound. Audiences then decodes the message or ideology. For example, in an episode of Doctor Who called "Don't blink" there is a clock in a background of a scene with shadows of bars across the clock. This gives the sign of the person being stuck in time. We interpret things as signs largerly unconsciously by relating them to familiar convections.

Linuist Ferdinand de sausure (1974)

Sausure said that signs have two parts:

• A signifier. This means that the denotation (what it is).
• A signifier. This means the connotaion (the hidden meaning concepts).

Icon: recognizably looking, sounding, feeling, tasting or smelling like it. For example, the Empior State Building is an icon of New York.

Index: A signifier is connected in someway (physically of caused) to the signified. For example, a clock represents time.

Symbolic: Things that we have said have meaning. For example, the traffic light.

Roland Barthes (1950)

In the 50's TV's, magazines, coloured film, etc 'exploded' in to peoples homes. This effected how poeple found out things about the world.

Barthes starteed to analyse video. He did this by appling semiotics to video.

"Dennotaion is what is phtotography, connotion is how it is photographed"

Ideology: It has to reflect the values of society at that time. For example, on crime shows the police wear yellow visability jackets, because police wear them in society today.

Micro elements: cinimatography, mise-en-scene, editing and sound.