Representation

Representations means how the media shows us things about our society but is through careful mediation. Hence representation.

We rely on the media to tell us what's happening around the world.

Tim O'sulivan et al (1998) Ideology refers to a set of ideas which produces a potential and selective view of society.

Notion of ideology entails widely held ideas or beliefs which are seen as 'common' sense and become naturalised. (Hegemony).

In terms of music videos do we aspire to emulate the 'shaman' as defined by Carlson (1999) through representation.

Representation

• Age
• Sexuality
• Social class
• Regional identity
• Physical Ability
• Gender
• Ethnicity

Though the technical element representation is formed. (Cinematography, mise-en-scene, editing, sound)

Intextuality - text alludes to or references to another text Julia Kristeva (1969) literary critic and sociologist.

Micheal Maffesoli (1985)

"Urban tride" - small groups tend to have similar worldwide views, dress styles and common behaviours - leads to the decline of individualism.

"Sabatage" - The beasty boys

It's a Pastiche (copy) of a cop 70's drama TV show.

We get all of our information through media.

Death of content - thing that are created are made to look good.

Sven E Carlson (1999) media theorist

Music artist represent themselves as:

1) Commercial exhibitionist

2) Television Band

3) Electronic Shaman

1) Present themsealves as a band. Selling their apperence as well as their musical talent. Their face, clothing, styling and lifestyle.

E.g. "Jenny from the block" (Jenifer Lopez)

2) Represent themseves as part of a story as a story teller.

E.g. "7 years" (Luke Grahams)

3) Generally big budget productions where the artist has immortal powers or adopts the alter ego of another iconic character, personality or superhero.

E.g. "Scream" (Micheal Jackson)

David Gauntlett (2007) argues that"Identity is complicated. Everybody thinks they've got one, artist play wirth the idea of identity in modern society."

Gender and ideology

Masculinity and femininity and socially constructed. Ideas about gender are produced and reflected in O'Sulivan et al (1998).

Feminism is a lebel that refers to a broad range of views containing one shared assumptions - gender.

in qualities in society, historically masculine power exercised at right of women interest and righst