​ Evaluation: Question 2: How effective is the combination of your main product and ancillary texts?

My intention was to design a promotional package for the release of a album. The three products: my music video; my digipak and my magazine ad were designed to be effective as one product. I have used synergy across them all so that the audience will know that they are designed to be a package.

Music video

In my music video I wanted to demonstrate what it's like losing somebody you care about. I presented this through the cinematography, sound, mise-en-scene and editing. I wanted this theme to be reinforced on all my products, however, I wanted to do it in a subtle way since this is not conventional of the indie genre. For example, Catfish and the Bottlemen simple use their album logo to create synergy across their product. Picture of the logo. The Bottlemen's album album is very popular and I believe that using synergy across their media product helped them to achieve their popularity.

Digipak and Magazine Ad

For my Digipak, I wanted to design something that reflected the mood of the song but also stand out against the reset of the digipak's that other indies artist would produce. The synergy is evident in this as I have used that artist that starred in my music video to be the main focus of my ancillary texts. I have used similar lighting across my products. For example, I have used blue light to represent the past. Show pictures of blue light. This creates the theme of holding on to the people you love after somebody has died. Blue light also has the connotation of being free. This is why my artist has turned his head away from the blue light as he is trying to be set free from it.

The colour design draws the audience in to my product. My ancillary texts will stand out against the rest of the products. Many indie artist have used dark colours on their digipak, however, I have used bright and colourful studio lights to illuminate my artist, therefore making my product stand out against the typical toned down, more realistic colours.

My artist is dressed in a checkered shirt and a t-shirt. This is common in the indie genre and will be effective as many people will want to imitate my artist. He is dressed like this in all three of my products, this again creates synergy.

To conclude, I have used synergy to link all of my products.

Do I use synergy effectively between my three products?

#